ShopLikeNana Encourages Sustainability By Your Grandparent’s Closet

Much like the satisfaction of thrifting, you actually not know what hidden gems are lurking in your favourite senior citizen’s bureau. It may very well be a useful bonding expertise asking your grandparent the historic earlier of their favourite closet staples. For our Not so Quick Vogue Week promoting and advertising and marketing advertising and marketing marketing campaign, Inexperienced Factors highlights Black Public Media’s social media promoting and advertising and marketing advertising and marketing marketing campaign #ShopLikeNana, together with how one can take part.

In response to a press launch concerning the issue, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media promoting and advertising and marketing advertising and marketing marketing campaign primarily specializing in components dealing with Black communities.

The intention of #ShopLikeNana is to carry consideration to dressing sustainably as not solely a means of saving the setting, nonetheless to “have an excellent time time-honored culturally resonate sustainability practices.”

#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Essential Part” stars comic Katrina Davis as an information reporter delivering viewers the true scoop on quick sample, together with its monumental human and environmental prices.

You do not should be an environmental expert to take part in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to info the value in highlighting how they retailer their favourite grandparents’ closets, you presumably can contribute by posting your explicit particular person expertise looking for in your grandparent’s closet.

Whereas initially launched all by New York Vogue Week in September 2024, #ShopLikeNana will proceed all through September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media firm Agency of Pleasure, is the #ShopLikeNana reporter, and you could catch Watkins in movies posted all by Black Public Media’s social media pages all through the month.

So the next time you are feeling the urge to be ingenious alongside collectively together with your garments, strive looking for in your grandparent’s wardrobe in its place. Deliberate to make the most of the social media hashtag #ShopLikeNana to level off the methods you might be reinventing your grandparent’s sample — or recreating their favourite look!