ShopLikeNana Encourages Sustainability By Your Grandparent’s Closet

Similar to the satisfaction of thrifting, you certainly not know what hidden gems are lurking in your favorite senior citizen’s bureau. It could be a helpful bonding experience asking your grandparent the historic previous of their favorite closet staples. For our Not so Fast Vogue Week advertising and marketing marketing campaign, Inexperienced Points highlights Black Public Media’s social media advertising and marketing marketing campaign #ShopLikeNana, along with how one can participate.

In response to a press launch regarding the problem, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media advertising and marketing marketing campaign primarily specializing in factors coping with Black communities.

The intention of #ShopLikeNana is to hold consideration to dressing sustainably as not solely a way of saving the environment, nonetheless to “have a superb time time-honored culturally resonate sustainability practices.”

#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Important Section” stars comedian Katrina Davis as a data reporter delivering viewers the true scoop on fast pattern, along with its monumental human and environmental costs.

You don’t must be an environmental skilled to participate in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to information the price in highlighting how they retailer their favorite grandparents’ closets, you presumably can contribute by posting your particular person experience shopping for in your grandparent’s closet.

Whereas initially launched all through New York Vogue Week in September 2024, #ShopLikeNana will proceed all via September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media company Firm of Pleasure, is the #ShopLikeNana reporter, and you may catch Watkins in films posted all through Black Public Media’s social media pages all via the month.

So the following time you’re feeling the urge to be inventive alongside together with your clothes, try shopping for in your grandparent’s wardrobe as an alternative. Bear in mind to utilize the social media hashtag #ShopLikeNana to point off the strategies you are reinventing your grandparent’s pattern — or recreating their favorite look!